Window Scams And Sales Tactics
There are all sorts of window scams and sales tactics that window companies use to get your business. Now, it should be said that just because an individual or company uses one or more of the following, they don't necessarily make or install a bad product. However, by the same token, reputable window companies that install good products they stand behind rarely feel the need to use these less than ideal tactics. Let's explore some of the sales tactics and marketing approaches that come off as scammy.
John M. - Site Editor - Updated In 2025
Today Only Pricing
Common window scams include the old this price is good for today only. So, the salesperson goes around the home and gives an estimate to replace all of the windows and/or doors. The write up the estimate and present it to the owner, usually with the original (much higher) price at the bottom. Then, they say if you sign with me today, I can get that down to a much lower price. They may also throw in the excuse that the company is running a special or that they qualify for an instant rebate. Often, the today only pricing is significant - like 20% to 30%.
However, this is hardly ever actually true. There is no reason why the cost of windows and installation should differ today as opposed to next week. Sure, it is possible that one of their suppliers happens to raise their prices right then, but that would rarely add that much to the bottom line. This is a scam meant to get you to sign up then and there. Dont. Take your time, collect your bids, and then do a careful analysis
Rebates And Discounts
Many window scams that offer "amazing today only pricing" have impressive sounding programs that explain why you qualify for these temporary low low prices. The details and names will vary by company because they want something that sounds different from their competition. Why do they do this? Because they don't want you to compare project bids. Is this their best price - perhaps - but it's highly likely that there is either better prices out there or better windows at the same price. Read how to save money on your replacement window projects.
Decision Makers Must Be Present
Another of the window scams (and a pretty common one) is that all decision makers must be present. It only takes one sales presentation to understand why they require all household decision makers to be present. This way, once they go through their presentation, they've got you front and center to ask if you are ready to sign on the dotted line. (We urge consumers not to sign anything until they've received a few bids and have time to compare prices and installation details.
Window Scams: Low Install Costs
The big box stores will often offer what appears to be very low window and installation costs. Consumers need to be very wary of this "low cost based on volume" approach. The result is often a poorly installed window. Often times, these mega stores pay their sub contractors a low per window price for installs. A good rule of thumb to replacing your windows is that it's 50% product, 50% installation. This means you can't have one without the other. Make sure you get quality installation from installers that are made a good hourly rate and don't cut corners. You will save money in the long run!
Related Topic: Guide To Design Pressure
* Guide To Capping Windows